When surveyed, 70% of modern buyers think salespeople and businesses are still using outdated sales strategies that follow the salesperson's process instead of a modern sales process that is driven by the buyer's behaviour and actions. The old seller-centric approach causes buyer frustration and lost sales opportunities.
Buyer expectations have changed.
Today, buyers are way more educated, expect you to know who they are, and want a personalized sales experience.
What is Modern Sales and why you should be using it?
Modern sales is what today's buyers expect.
Modern sales strategies are centered around the buyer's actions and behaviour instead of the salesperson’s process.
Modern sales drives more sales faster.
Modern sales allows you to send the right content to the right person, at the right time moving them deeper into the sales funnel converting them to customers.
Modern sales produces repeatable sales growth.
Salespeople that make a shift and truly embrace the new buyer-driven buying cycle produce real measurable, dependable and repeatable sales growth.
Modern sales aligns with the modern buying journey.
Modern sales align with the three stages (awareness, consideration, and decision) buyers go through leading up to a purchase.
Modern sales aligns with the buyer's timeline.
Modern sales strategies are buyer-centric using context, interest, and actions driven by the buyer versus interruptive seller-centric selling strategies.
Modern sales uses software tools.
The internet and technology empowered today's buyer and made it easier for them to research and make purchasing decisions, but sales software has also made it easier for salespeople to sell.
“If salespeople do not make a shift and truly embrace the new buyer-driven buying cycle, then new and repeat customers will eliminate them from the process and buy from the competition.”