Ron Cassan | RGC Sales Inc.
Ron Cassan | RGC Sales Inc.
Buyer-Centric Sales Training Program, Sales Course, sales program, sales strategies, sales

Who is this sales training program for?

This specialized step-by-step sales training program is for B2B salespeople who want an easy, simple to understand sales program they can learn and implement themselves with no additional sales training.


Upon completion, you will have your own fully customized buyer-centric sales process to start generating more leads, connecting with more prospects, converting more prospects into opportunities and closing more customers. Not only will start selling smarter, faster and easier, but you will also make more and work less. 


Start changing the way your leads, prospects and customer perceive you as a salesperson. Learn the buyer-centric sales strategies today that you can start implementing tomorrow to increase your sales results.  


Brilliant Program...


"An exceptional program that translates into real results. Highly recommended for those just starting out or for those who want to refine and modernize their approach. Thank you!" Andrea J. - Verified Buyer 16/08/19 ⭐⭐⭐⭐⭐ 

A Fresh Approach...


The world has changed, businesses have changed and so have our expectations. Ron's courses extract the fundamentals, setting you up for more meaningful interactions with the world. His strategies are fresh and well researched, and when applied for myself have proven relevant, successful and spot on. I'm a better person and a professional after being taken through this process." Alex T. - Verified Buyer 02/06/19 ⭐⭐⭐⭐⭐ 

A Mandatory Knowledge... 


It really changed my mindset and the way I was doing business with my customers. Believe or not, after one month, I can already see the results! They came so fast! I feel confident as a professional, complete as a person and even more motivated to help my clients succeed. I know for sure that, as a consequence, I’ll overachieve my targets. Thank you, Ron!"  Rodrigo M. - Verified Buyer 31/05/19 ⭐⭐⭐⭐⭐ 

Brilliant...


"All of this makes so much sense. It’s like a light goes off, and you realize how much better the whole process can be." Angela O. - Verified Buyer 23/07/19 ⭐⭐⭐⭐⭐ 

Loved the Course...


"Ron Cassan gives you key and logical insights to get a real understanding of what a buyer-centric sales process is all about. I will definitely recommend it, and apply it in every way! " Isabel T. - Verified Buyer 30/05/19 ⭐⭐⭐⭐⭐ 

Best Courses in the Market...


"The buyer-centric strategy that Ron teaches is one of the bests in the market nowadays. We can see it working in today's world. Helping people buy is the only way to be successful in sales!" Ettore S. - Verified Buyer 29/05/19 ⭐⭐⭐⭐⭐ 

Believe it or not, Sales is a Sport!

If you think about sales as a sport, you might have better luck succeeding at it. In sports, there is always a winner and a loser. Sales is very similar; you sold them on "yes," in which case you won, or they sold you on "no" in which case you lost.


Just like succeeding at sports, sales requires sales training, sales coaching and learning new ways to improve your skill set to stay on top of your game.

Old sales strategies don't work anymore...

A recent study showed that 70% of buyers think salespeople and businesses are still using old-school, outdated sales strategies that cause buyer frustration, which ends with lost sales opportunities because the sales strategies don't align with today's expectations. 


In today's world, buyers are way more educated, expect you to know who they are, and want a personalized buyer-centric sales experience. Now more than ever, you need to learn buyer-centric selling if you're going to be successful.

Times have changed, and so has the buyer!

Device technology, the internet, and social media platforms are only going to increase in popularity, and become faster and easier for people to make buying decisions, that said the internet has also made it easier for salespeople to sell.


In today’s world, consumers approach the purchase journey from a different path, which means, as salespeople, we need modern sales strategies and processes that match today's modern buyer behaviour.

Buyer-Centric Sales Training Program, Sales Course, sales program, sales strategies, sales

Sales Success

  • Published Amazon Sales Author
  • $300 Million in Sales Revenue
  • 3x Successful Entrepreneur
  • 1,000+ Salespeople Trained
  • 600+ Sales Endorsements
  • 95% Success Rate

Sales Certifications

  • High-Performance Sales Coaching
  • Executive Sales Leadership
  • Fortune 500 Sales Training
  • Best-In-Class Sales Training
  • Effective Sales Mentoring
  • Strategic Selling
  • Inbound Sales
  • Social Selling

Sales Awards and Recognition

  • 3x Top Sales VP of the Year
  • 2x Top Manager of the Year
  • 3x Top Sales Rep of the Year
  • 8x President Sales Winner
  • Peer Recognition Award
  • Most Persuasive Award

Delivers Outstanding Results....

"Ron has a unique vision and the desire to deliver outstanding results. I have always known Ron to be a driven leader. His attitude was enthusiastic and infectious to all that worked with him and for him. I would highly recommend Ron for any company looking for the desire, passion and motivation to grow and to win." Jason R. - HR Capitol

Creation of CanPages...

"Ron played a crucial role in the creation of CanPages, from the strategic design of the sales organization to the turn around of our Alberta office. Ron took our Alberta initial revenue of less than $2 to over $20 million in about three years through a combination of organic growth and acquisitions." Olivier V. - Canpages

Experienced Sales Leader...

"I hired Ron when HootSuite was in need of an experienced sales leader to take us into the next phase of our growth. Ron immersed himself and became a great resource for people to go to. He shared his ideas with others and helped them understand the concepts of how businesses can leverage social to grow." Darren S. - HootSuite

What if I told you that...

Using the sales strategies in this sales training program will change the way your customers perceive you as a salesperson and salespeople that use buyer-centric sales strategies sell two to three times more than those who don't. I've helped build multiple successful businesses using a combination of these sales strategies. These strategies are proven to work.

Now ask yourself...

How much more money would you make if you double or triple your sales? How much would you pay to increase your sales results by two or three times? Would you pay $1,000, $2,000 or $3,000? How many extra sales would it take to pay for the sales training program? What would you do with extra time on your hands? What would you do with the extra money? Could you get a higher paying sales job? Could you become a sales leader with modernized sales skills?

I'm a salesperson too...

I understand selling can be tough at times, but these sales strategies can make selling a whole lot easier and faster. So I'm going to help you out and give you a limited time special offer for the complete Buyer-Centric Sales Training Program.

Buyer-Centric Sales Training Program, Sales Course, sales program, sales strategies, sales

1. The Introduction to Buyer-Centric Selling Course

  • 44-Page Sales Book


2. The Sales Positioning Statement Course

  • 30-Page Sales Workbook 
  • 1 Sales Exercise


3. The Ideal Buying Profile Course

  • 20-Page Sales Workbook 
  • 1 Sales Exercise


4. The Customer Buying Personas Course

  • 28-Page Sales Workbook 
  • 1 Sales Exercise


5. The Sales Content Alignment Course

  • 26-Page Sales Workbook 
  • 2 Sales Exercises


6. The Sales Performance Metrics Course

  • 44-Page Sales Workbook 
  • 1 Sales Exercise


7. The How and Where to Find Leads Course

  • 44-Page Sales Workbook 
  • 1 Sales Exercise


8. The How to Connect With Prospect Course

  • 94-Page Sales Workbook 
  • 4 Sales Exercises


9. The How to Create More Opportunities Course

  • 70-Page Sales Workbook 
  • 11 Sales Exercises


10. The How to Close More Customers Course

  • 58-Page Sales Workbook 
  • 4 Sales Exercises


11. The What Sales Software to Use Course

  • 58-Page Sales Book 
  • Six Sales Software Options

Upon completion, you will have your own fully customized buyer-centric sales process to start generating more leads, connecting with more prospects, converting more prospects into opportunities and closing more customers. Not only will start selling smarter, faster and easier, but you will also make more and work less.

The Complete Buyer-Centric Sales Program

Value: $997.00


But wait... I'm going to make it even more attractive.

Buyer-Centric Sales Training Program, Sales Course, sales program, sales strategies, sales

Why I created this sales training program?

My real passion is teaching, coaching and sharing my knowledge with others. My philosophy is simple; take what you have learned and pay it forward. In 2015, I decided to step back from my senior executive VP Sales Leadership roles to dedicate my time to helping other salespeople and businesses achieve their sales goals which lead to the creation of RGC Sales Inc.


So in keeping with my goal of helping other salespeople become successful, I'm going to give you the entire eleven-course Buyer-Centric Sales Training Program for limited time special offer. This offer won't last long, so buy it today!

Here's one more reason to buy this sales program...

If you don't learn or like the buyer-centric sales courses for whatever reason I'll refund 90% of the money you paid plus you get to keep the courses.  What do you have to lose? Knowledge is power. 

1. The Introduction to Buyer-Centric Selling course will cover all the advanced sales strategies needed to sell to today's buyer.


What will you learn? 

  • Why use buyer-centric sales strategies?
  • What is the difference between traditional and buyer-centric sales?
  • How to find leads worth prospecting?
  • How to connect with more prospects?
  • How to create more opportunities?
  • How to close more customers?
  • How to monitor buyer behaviour and actions?


2. The Sales Positioning Statement course will cover how to articulate what products or services you offer, and which markets or customer you serve and why you do it. It's the new elevator pitch. 


What will you learn? 

  • What is a sales positioning statement? 
  • How a sales positioning statement benefits your sales strategy? 
  • How do you define your sales positioning statement? 
  • How will you use your sales positioning statement? 


3. The Ideal Buying Profile course will cover how to define and use primary and secondary fit criteria to evaluate and score your leads, so you know which ideal buying profiles to prospect first.


What will you learn? 

  • What is an ideal buying profile? 
  • How do you define your ideal buying profile? 
  • How to determine primary and secondary buyer fit? 
  • How to score your target account using a lead fit matrix?


4. The Customer Buying Personas course will cover how to uncover the motives behind buying behaviors, the unique pain points of your target customers, what they need and want, and how they buy. 


What will you learn? 

  • What are buying personas?
  • Why do you need buying personas? 
  • How to define what questions to ask questions? 
  • How to research your buying personas? 
  • How to compile your buyer persona research? 
  • How to create your buyer personas? 


5. The Sales Content Alignment course will cover how to align your sales collateral by performance and buyer stage, so you are always sending the right content to the right person at the right time. 


What will you learn? 

  • What is a sales content audit? 
  • Why are sales content audits important? 
  • What content works best at each stage of the buying cycle? 
  • How do you complete a sales content audit? 


6. The Sales Performance Metrics Course will cover how to determine your sales activity metrics to know if you’re on the right track to your sales targets.


What will you learn? 

  • How many leads do you need? 
  • How many prospects do you need? 
  • How many opportunities do you need? 
  • How many customers do you need? 


7. The Identifying Leads course will cover how to use common connections, ideal buying profiles, social media, trigger events and your website to find leads worth prospecting.


What will you learn? 

  • How to find leads using existing relationships? 
  • How to find leads using your buyer profile? 
  • How to find leads using social media? 
  • How to find leads using trigger events? 
  • How to find leads locally or geographically? 
  • How to generate leads using your website? 
  • What to after you identify leads? 


8. The Prospect Connect course will cover how to use the five touch approach to prospecting nurturing, sales personalization and leverage a give to get strategy to get into more conversations. 


What will you learn? 

  • What is sales personalization? 
  • How to use sales personalization? 
  • Why use sales personalization? 
  • How to use prospect nurturing? 
  • How to connect using social media? 
  • How to connect using email? 
  • How to create and send great emails? 
  • How to measure your sales email success? 
  • How to connect using cold calls? 
  • How to use the give to get strategy? 
  • How to run the first real-live connect call? 


9. The Creating Opportunities course will cover how to excite the prospect about your products or services, assess fit using BANT, and get the buyer to collaborate and share their goals and challenges. 


What will you learn? 

  • Why is the exploratory call important? 
  • How do you run the exploratory call? 
  • How do you create excitement? 
  • How do you assess fit? 
  • How to uncover the cost of inaction? 
  • How to score your opportunity? 
  • How to use the one to ten pre-closing technique? 
  • How to internally qualify in the opportunity? 


10. The Closing Customers course will cover how to prepare, present and close a plan by translating goals into targets and using the cost of inaction to validate the need and timeline to reduce objections.


What will you learn? 

  • How to prepare for the close call? 
  • How to run a close call? 
  • How to present and close? 
  • What are the presentation flow best practices? 
  • How to use tie-down closing questions? 
  • How to use the cost of inaction? 
  • How to handle objections? 
  • How to recognize a negotiation? 


11. The Sales Software course will cover how to use modern sales software to track your customers, monitor their actions and behaviour in real-time, use sales automation and artificial intelligence logic. 


What will you learn? 

  • How to use a sales CRM? 
  • How to use prospecting software? 
  • How to use social media software? 
  • How to use email template software? 
  • How to use email tracking software? 
  • How to use sales automation software? 
  • How to use document tracking software? 
  • How to use dialing software? 
  • How to use meeting booking software?

As promised, here is the limited time special offer...

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What's included in the Buyer-Centric Sales Training Program?

Here is what you get:

  • The Complete Buyer-Centric Sales Program
  • 11 High-Impact Sales Training Courses
  • 440 Visual Based Learning Pages
  • 30 Real Sales Role Exercises
  • Value: $997.00
  • You save: 70%
  • Your Price: $297.00

Start changing the way your leads, prospects and customer perceive you as a salesperson. Learn the buyer-centric sales strategies today that you can start implementing tomorrow to increase your sales results.  

🛒 Buy Now 🛒