RGC Sales Training Program, Sales Courses, Sales Strategies to Increase Sales Results

1. The Introduction course will cover all the advanced sales strategies needed to sell to today's buyer.


  • Why update your sales strategies?
  • What is the difference between seller and buyer-centric selling?
  • What is the foundation of selling successfully in today’s world?
  • What sales software features you should be using?
  • 44-Page Sales Book

RGC Sales Training Program, Sales Courses, Sales Strategies to Increase Sales Results

2. The Sales Performance Metrics course will cover how to determine your sales activity metrics to know if you’re on the right track to your sales targets.


  • How many leads do you need? 
  • How many prospects do you need? 
  • How many opportunities do you need? 
  • How many customers do you need?
  • 44-Page Sales Workbook 
  • 1 Sales Exercise

RGC Sales Training Program, Sales Courses, Sales Strategies to Increase Sales Results

3. The Sales Positioning Statement course will cover how to articulate what products or services you offer, and which markets or customer you serve and why you do it. It's the new elevator pitch. 


  • What is a sales positioning statement? 
  • How a sales positioning statement benefits your sales strategy? 
  • How do you define your sales positioning statement? 
  • How will you use your sales positioning statement?
  • 30-Page Sales Workbook 
  • 1 Sales Exercise 

RGC Sales Training Program, Sales Courses, Sales Strategies to Increase Sales Results

4. The Sales Content Alignment course will cover how to align your sales collateral by performance and buyer stage, so you are always sending the right content to the right person at the right time.

 

  • What is a sales content audit? 
  • Why are sales content audits important? 
  • What content works best at each stage of the buying cycle? 
  • How do you complete a sales content audit? 
  • 26-Page Sales Workbook 
  • 2 Sales Exercises

RGC Sales Training Program, Sales Courses, Sales Strategies to Increase Sales Results

5. The Ideal Buying Profile course will cover how to define primary and secondary fit criteria to evaluate and score your leads, so you know which ideal buying profiles to prospect first.


  • What is an ideal buying profile? 
  • How do you define your ideal buying profile? 
  • How to determine primary and secondary buyer fit? 
  • How to score your target account using a lead fit matrix?
  • 20-Page Sales Workbook 
  • 1 Sales Exercise

RGC Sales Training Program, Sales Courses, Sales Strategies to Increase Sales Results

6. The Customer Buying Personas course will cover how to uncover the motives behind buying behaviors, the unique pain points of your target customers, what they need and want, and how they buy. 


  • What are buying personas?
  • Why do you need buying personas? 
  • How to define what questions to ask questions? 
  • How to research your buying personas? 
  • How to compile your buyer persona research? 
  • How to create your buyer personas?
  • 28-Page Sales Workbook 
  • 1 Sales Exercise

RGC Sales Training Program, Sales Courses, Sales Strategies to Increase Sales Results

7. The Identify Stage course will cover how to use common connections, ideal buying profiles, social media, trigger events and your website to find leads worth prospecting.


  • How to find leads using existing relationships? 
  • How to find leads using your buyer profile? 
  • How to find leads using social media? 
  • How to find leads using trigger events? 
  • How to find leads locally or geographically? 
  • How to generate leads using your website? 
  • What to after you identify leads?
  • 44-Page Sales Workbook 
  • 1 Sales Exercise

RGC Sales Training Program, Sales Courses, Sales Strategies to Increase Sales Results

8. The Connect Stage course will cover how to use the five touch approach to prospecting nurturing, sales personalization and leverage a give to get strategy to get into more conversations. 


  • What is sales personalization? 
  • How to use sales personalization? 
  • Why use sales personalization? 
  • How to use prospect nurturing? 
  • How to connect using social media? 
  • How to connect using email? 
  • How to create and send great emails? 
  • How to measure your sales email success? 
  • How to connect using cold calls? 
  • How to use the give to get strategy? 
  • How to run the first real-live connect call?
  • 94-Page Sales Workbook 
  • 4 Sales Exercises 

RGC Sales Training Program, Sales Courses, Sales Strategies to Increase Sales Results

9. The Explore Stage course will cover how to excite the prospect about your products or services, assess fit using BANT, and get the buyer to collaborate and share their goals and challenges. 


  • Why is the exploratory call important? 
  • How do you run the exploratory call? 
  • How do you create excitement? 
  • How do you assess fit? 
  • How to uncover the cost of inaction? 
  • How to score your opportunity? 
  • How to use the one to ten pre-closing technique? 
  • How to internally qualify in the opportunity? 
  • 70-Page Sales Workbook 
  • 11 Sales Exercises

RGC Sales Training Program, Sales Courses, Sales Strategies to Increase Sales Results

10. The Close Stage course will cover how to prepare, present and close a plan by translating goals into targets and using the cost of inaction to validate the need and timeline to reduce objections.


  • How to prepare for the close call? 
  • How to run a close call? 
  • How to present and close? 
  • What are the presentation flow best practices? 
  • How to use tie-down closing questions? 
  • How to use the cost of inaction? 
  • How to handle objections?
  • How to recognize a negotiation? 
  • 58-Page Sales Workbook 
  • 4 Sales Exercises

RGC Sales Training Program, Sales Courses, Sales Strategies to Increase Sales Results

11. The Sales Software course will cover how to use modern sales software to track your customers, monitor actions and behaviour in real-time, use sales automation and filter logic.

  • How to use a sales CRM? 
  • How to use prospecting software? 
  • How to use social media software? 
  • How to use email template software? 
  • How to use email tracking software? 
  • How to use sales automation software? 
  • How to use document tracking software? 
  • How to use dialing software? 
  • How to use meeting booking software?
  • 58-Page Sales Book
  • 6 Sales Software Options

RGC Sales Training Program, Sales Courses, Sales Strategies to Increase Sales Results

12. The How to Hire and Coach Salespeople course will cover the four steps to successful coaching, the grow model, why you should develop a hiring strategy and how to develop your hiring strategy.

  • What is the difference between sales training and coaching?
  • Why is sales coaching important? 
  • What are the four steps to successful sales coaching? 
  • How to use the G.R.O.W. coaching model?
  • When to coach vs fire under-performing sales reps?
  • Why should you develop a sales hiring strategy? 
  • How to create your sales hiring strategy?
  • What are the six elements of a sales hiring process?
  • 63-Page Sales Book
  • 3 Sales Exercises

RGC Sales Training Program, Sales Courses, Sales Strategies to Increase Sales Results

You should know that...

I've helped build multiple multi-million dollar successful businesses on these sales strategies. In fact, salespeople that use buyer-centric sales strategies usually sell two to three times more than those who don't. 

Now ask yourself...

  • How much would you pay to increase your sales results by two or three times? 
  • How many sales would it take to pay for the sales training program? 
  • What would you do with extra time on your hands? 
  • What would you do with the extra money? 
  • Could you get a higher paying sales job? 
  • Could you get a sales promotion?