The Founder behind RGC Sales Inc.

A history of sales training, coaching and leadership.

RGC sales, sales pro, ron cassan,

Sales Certifications

✔ Coaching for High Performance

✔ Executive Sales Leadership

✔ Fortune 500 Sales Training

✔ Best-In-Class Sales Training

✔ Selling to Behaviour Styles

✔ Effective Sales Mentoring

✔ Strategic Selling

✔ Inbound Sales

✔ Social Selling

RGC sales, sales pro, ron cassan

Expertise and Experience

  • Trained and coached over 1,000 salespeople
  • Generated over $500 million in sales
  • Senior VP Level Sales Professional
  • High-performance sales coaching 
  • Over 8,000 LinkedIn followers
  • Over 600 sales endorsements

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The Founder

Why I do what I do?

My real passion is teaching, coaching and sharing my knowledge with others. My philosophy is simple; you can only help someone when you take the time to educate them. In 2015, I decided to step back from my senior executive VP Sales Leadership roles to dedicate my time to helping other salespeople and businesses achieve their sales goals.


As a Senior VP Sales Professional, I've learned that potential customers are not going to wait for you in this fast-paced world. Device technology, the internet, and social media platforms are only going to increase in popularity, and become faster and easier for people to make buying decisions, that said the internet has also made it easier for salespeople to sell.


"In today’s world, consumers approach the purchase journey from a different path, which means as salespeople we need modern sales strategies and processes that match today's modern buyer behaviour."

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Ron Cassan

A self-proclaimed "Sales Savant."

A "sales savant" is someone that studies the evolution of sales strategies, sales software and consumer behaviour (okay, I made that up) but's that's what I do.


RGC Sales Founder, Ron Cassan

RGC Sales Founder, Ron Cassan

What people say about RGC?

RGC sales, sales pro, ron cassan,

"I cut my teeth serving TSXV companies, a sales-driven group if there ever was one. But no one ever took as much time and effort to teach me as Ron. Every salesperson talks “results-driven” but Ron walks the talk. Best of all, he listens: he’s a down-to-earth guy who wants what’s best for you! If you need that kind of help call Ron."

"Ron has a unique vision and desire to deliver outstanding results. I have always known Ron to be a driven leader. As a sales leader Ron was nothing short of exceptional. His attitude was enthusiastic and infectious to all that worked with him and for him. I would highly recommend Ron for any company looking for the desire, passion and motivation to grow and to win."

"Ron's enthusiasm and passion for business was contagious. I have never worked for someone so driven and successful that I find myself attempting to emulate his style in my own professional career. Ron is the type of individual who would make any project he was a part of an instant success."

"Ron excelled at building internal and external relationships to the betterment of the corporation, coached and mentored by a combination of experience and example, and did it with energy and a confidence that was truly contagious. I would recommend Ron to build and lead a team anytime."

⭐ Book a time to chat.